iTunes 'hidden data' could backfire

p2pnet.net news:- Steve Jobs is keeping quiet on the fact Apple has been caught red-handed trying to promote the idea it's anti-DRM on the one hand, and hiding user data in its new $1.30 iTunes downloads on the other.

But the move is likely to backfire with Jobs' name, instead of users', showing up in the watermarks, predicts an expert.

EMI, now under new ownership, decided the only way to go was to drop DRM (Digital Restrictions Management) consumer control and Apple saw this as a great marketing opportunity.

It's now peddling EMI mp4a MPEG 4 audio files via iTunes.

But, "There's absolutely no reason that it had to be embedded, unencrypted and in the clear," Wired has the EFF's (Electronic Frontier Foundation) Fred von Lohmann saying. "Some of the privacy problems, in light of this, is that anyone who steals an iPod that includes purchased iTunes music will now have the name and e-mail address of its rightful owner."

Not only but also, "I'm also fully expecting that someone will build a tool that will change the name and e-mail address to Steve Jobs and stevejobs@apple.com," he said.

"If there's one thing we've seen about the internet, [it's that] people are sometimes able to build tools that help themselves."
http://p2pnet.net/story/12410


Steve Jobs its time you grow up..,and quit sucking up to the RIAA